Monday, September 23, 2013

Cover

Just an update on how the new cover effected my sales:

In the first twenty days of this month the Ebook, the Academy, made $400. This adds up to $20 per day. Since adding the new cover, the Academy has generated $190, meaning that the book is averaging $63 a day in profits, which are going to the support of Doctor's Without Boarders.

I'm very excited to see that the cover appears to have been a good investment.

Chelsey Bateson did a fantastic job, and I am very pleased.




Chad Leito
chadleito@yahoo.com


http://www.amazon.com/The-Academy-Book-1-ebook/dp/B00BT29504

Thursday, September 19, 2013

May and June donations


Hello,

As you guys are aware, Amazon authors get paid 60 days after the last month of a month that they earn royalties. So, I have two months of donations to make today, May and June! These two months resulted in $2,922.21. As I've stated before, I'm going to withhold 35% of the earnings initially, to see what I have to pay for taxes. Whatever I don't have to pay the government for book royalties, I'm going to donate after the taxes are paid. So, 35% of $2,922.21 is $1,022.77, which leaves $1,899.44 that's going to the support of Doctor's without boarders!

Now, in August (which I haven't recieved a royalty check for), my books made a little shy of $1,000 in the US, which means that sales have dropped significantly. So, I've been thinking a lot about how I can combat this, in order to make more money for the charity. I've noticed that accross the board, books do better when they have a professional cover. I'm worried that my cover is limiting the amount of money this charity will be able to make. So, as part of this month's donation, I decided to invest some of the money back into the charity by paying for a new cover for the Academy, which cost $700, and was made by Chelsey Bateson, who made the incredible covers for Will Wight's books! So, in addition to posting a donation reciept below, and the sales reports for May and June, I'm posting the new cover!

I truly think that this cover will help the charity greater than its cost! This cover will help to bring a lot of support to Doctors Without Borders, by helping to gain more money for this charity!

Thank you all for your support!


I hope that everyone has a great day!
Chad Leito
wleito@yahoo.com











Monday, July 8, 2013

April Donation

Hello all!

As I shared in my last post, my April sales generated $1,635.46. I have just recieved the check for this amount from Amazon, and am going to make the donation today! However, I have been warned by a friend of mine that donating the entire amount could lead to me owing money in taxes in the future, because Amazon does not automatically withhold funds for tax purposes. This being said, my plan is to withhold 35% of the ebook money, and then wait until I have to pay taxes. At that time, I will post documentation proving how much I had to pay to the government, and, if I have there is extra money, I will then donate it. I want to assure everyone, that I will not be keeping any money, but am holding onto some of this check so that I can pay the government the legal amount it requires by law.

This means that today, with the help of all supporters, I will be making a donation to Doctors Without Borders for $1,063.05!

It's really amazing how this is all turning out! I'm very pleased with this amount and feel as though this will make a very real, very significant impact for some who really could use some help!

Thank you all for your support,
Chad Leito



Friday, May 31, 2013

A Very Good Problem to Have


Hello Readers!

I wanted to give an update on how the charity is going. For the month of April, my books have generated (as will be shown in the excel picture from Amazon, posted below) over $1,630.00 that is going to doctor's without borders. For all of those who have either read or supported the books in any ways, you should feel fantastic! The money will make a true difference. Unfortunately, I will not be donating the money yet, because it is not in my possession. I'll explain.
It is Amazon's policy that they do not pay authors until 60 days after a month in which they make more than $100. So, I will not recieve a check for this money until the end of June. Previously, I paid before I actually recieved the check, out of my own money. But, because this amount is so large (which is great), I will not be able to make the donation until I actually recieve the check.
This is a very good problem to have! The charity has made too much money!
Rest assured, the moment that I recieve the check, I will make a donation and post proof of that online.
If anyone knows of a way that I can recieve the funds more quickly so that I can turn around and donate them, please let me know and I will impliment.
In other news, I am steadily clunking along in outlining book 2 of the Academy. I am very excited about how this series is turning out so far.
Also, I now have hired a friend of mine who has a journalism degree to edit the first volume of the Academy. This has been one of my complaints in the past. I'm sure that she will do a great job and make the first novel read more smoothly.
Regarding the book cover: Another friend of mine is designing a really great cover for book 1 that I will share as soon as it is finished.
Hope everyone is having a great month, and I will post the May report when it is ready.

Chad Leito

chadleito@yahoo.com






Monday, April 15, 2013

Dear Readers,

I am pleased to report that an additional $105.65 has been donated due to the contributions and efforts from readers and supporters. This is great.
I'm also pleased to report that I anticipate April sales to produce much more money for MSF than March. So far, the Academy alone has made (drum role, please)--$312! It's only the fifteenth, and the store has already brought in more money than any other month.
Way to go! Keep up the good work!


Chad Leito











Monday, April 1, 2013

End of March Update

March earned quite a bit of money that will go to medical attention for the sick!



         Posted up above is the last screenshot that I took of my sales in March. The photo was taken at 12:03 AM, central time, April 1. The report was available until 1 AM that morning. 
        I don't yet know how much money the ebooks brought in this month, mostly because I tinkered with the pricing several times, and that is not reflected in this reports. Amazon will post an excel of my sales on the 15th of this month. At that time, I will make the donation, and post the reciept and a picture of the excel document onto this blog.
        Again, I want to stress that I will do everything in my power to make this operation as transparent as possible. Transparency promotes the success of a charity, and I want nothing more than to give a substantial donation to Doctors Without Borders every month.
        Overall, I'm very pleased with this past month's turnout. I'm surprised, in fact. I didn't expect to sell this many copies of my new novel. There were a few things that I think contributed:
        Number 1: Being a new novel, the Academy, Book 1, was placed on Amazon lists that tagged it as "new." This gave my novel more traffic than it would normally have gotten.
        Number 2: I believe that the fact that all the money goes to charity contributed to this month's success. I gave away a few hundred free copies of my novel, via Amazon, and wrote a note in the back of each novel that talked about the project. Maybe some people thought that it was a good cause and wanted to tell their friends.
       Number 3: I've built a small fan base. I keep in touch with fans through email, and had people that were excited to read my new book.
       Number 4: The quality. I spent a lot of time on this new novel, and I think that people can tell. I'm a long time writer, and I think that this new novel is at a quality level that people will want to tell others about it. I'm trying hard to entertain, and based on the increased sales, and reviews I've gotten so far, I'd say that I hit my mark.
        Number 5: I distributed approximately 300 flyers in neighborhoods around Lewisville Texas. I took my dog, and we spent about 4 hours walking around neighborhoods putting flyers that explained my project onto people's doorknobs.
       I don't know which of these five contributions had the biggest impact, but I would guess that they worked together. You can look back and see, based on the last excel spreadsheet that I posted that I sold many more books in March than I did in February. This is an exciting start. I hope that it only grows from here!

If you are not yet familiar with my work, you can check it out here:
http://www.amazon.com/Chad-Leito/e/B00BZDKDU8/ref=sr_ntt_srch_lnk_1?qid=1364848843&sr=8-1


Wednesday, March 20, 2013

I will donate 2 consecutive years of ebook sales to supporting Doctors Without Borders


In this post, I give an overview of the charity that my readers and I will be supporting, and I will give details on how I will use this money transparently.


            Doctors Without Borders (AKA Medecins Sans Frontiers, or MSF):

http://www.youtube.com/watch?v=73zMcdGfXGE
            Doctors Without Borders is a non-profit organization that sends medical teams into the regions of the world that have the greatest medical needs (such as war zones, or impoverished nations). A large majority of all the money they receive goes directly to helping those in need of medical care.
   MSF does not have any political affiliation, and their mission is to help those in need, regardless of their beliefs, political views, or religion. The physicians and nurses who work for this organization bravely go into harms way. If you do a quick google search, you can read about MSF workers who were shot, kidnapped, and killed during service to this cause. MSF received the Nobel Peace Prize in 1999, and has received four out of four stars from Charity Navigator.

How I will use all of the profits I receive effectively and transparently:

            After each month, I will make a blog post that discloses how much money my amazon account has generated. As proof of the earnings, I will also post, in addition to that amount, a photograph of the excel spreadsheet that amazon provides and the most up-to-date amazon report of my earnings that is possible. The excel spreadsheets are available 12 months after the time of the transaction. Amazon generates a running report of the current months sales, which is only available in the current month. I will post both moving forward. If anyone has a more transparent way that I could prove I am being honest with the earnings, please let me know and I will incorporate it.
            As the title says, I will donate 2 years (or 24 months) of amazon earnings to MSF (Doctors Without Borders). The first 11 months of income that I will give comes from the first day of April, 2012 through the last day of February 2013. In this time, I made $297.78 in ebook sales. I will post a picture of the excel spreadsheet that amazon has provided for each of those months (I would post the month-to-date page, but it is no longer available to me), and a picture of the receipt that Doctors Without Borders sent to me after the donations was made.
            The next 13 months of this pledge is in front of us. Every cent that I receive from reader support will go directly to forwarding the cause of Doctors Without Borders. I see this as a great opportunity for readers to support a great cause, and be exposed to new novel.

The photos for the first 11 months are posted below:













         


Ebooks and Charity


In this post, I will talk about the two problems that led me to the decision 100% of my ebook earnings to support a charity:


            My first problem:
Whenever I was 18, I read The Stand by Stephen King. I was blown away. I had read a number of novels before, but this was the first that I truly loved.
            To give you some background, I had an entire year of writing under my belt when I began reading The Stand. I had started writing over 10 novels at that time, but had only written one through to completion. I had already decided that I would be an author: I believed that I had aptitudes that, if nourished, could result in work that people would appreciate. But, I wasn’t good enough yet. I often found that I wasn’t finishing the novels because I didn’t know what would happen next. Your imagination is like a muscle, and mine still had a lot of growing to do. I didn’t understand how stories were supposed to flow, and I didn’t know what magic elements made people entertained by fiction.
            I read The Stand like a ball rolling down a hill. The more I read, the faster I read. I found that I had a deep, genuine care for the characters, and an overwhelming desire to know what would happen next.
It wasn’t just that I was reading a good book; I was using the novel to escape some things that were happening in my life. Reading is a safe place. You can go home, and whether you’re bullied, or divorced, or dying, or don’t have any friends, or are on top of the world, the book will treat you the same, and you can enjoy it just the same.
I was at a Chinese food restaurant a couple of years ago in Denton, Texas, and I saw a man come in, holding a paperback. He had called in a to-go order, and he sat down on a bench in the front, reading his novel. He sat by himself, and when he had to talk to the host to explain that he had called-in an order, he was painfully shy. I saw that he didn’t have a wedding ring on. He was wearing stained sweatpants, and a t-shirt over his protruding belly. His face wasn’t shaved. He had glasses on. His food was brought to him, and judging by the containers, it was just enough for one person. He would be eating alone. I didn’t know the man at all, but I began to construct a model life for him in my head. I imagined that he worked from home, online, and would go weeks without having a face-to-face conversation with another person. I imagined that he was painfully alone, and sad, and depressed, and that he didn’t know how to fix his problems. But when he went home, he had his novel to disappear into. I felt a lump in my throat, and my eyes were threatening tears. I stepped outside for a second to get some fresh air. I saw the man pull away in his car. His little girl was sitting in the passenger seat next to him, and I saw that I had been wrong about him. He wasn’t alone, and was part of a family. But, the thought still stood in my mind, and I knew that the incorrect idea I had had of this stranger stood for something true: At times, we need fiction to escape.  
I knew then that I wanted to make something like Stephen King’s novel. I wanted to be a contributor.
So, I became disciplined, and I practiced. I’ve surrounded myself with readers who offer good advice, and I write nearly every day, most often for several hours.
And, to the best of my estimations, I’ve gotten better. I receive a decent amount of fan e-mail, and have a big group of supporters who tell me that I need to keep writing. I still have room to grow, but I believe that I can now write stories that people will love.
With that accomplished, my problem becomes this: How do I expose people to my work? I’ve had novels up on Amazon now for over a year, and the most buys that I’ve received in a month has been around 300 (which is encouraging, but I would like to have more readers). If I could, I would offer my novels on Amazon for free, but I can’t. I wish that I had some way that I could get people to just try my novels out, because if they did, I think that they’d like them.
This is my first problem.


My second problem:
Later in the same year that I first read The Stand, I was in Jamaica with my high school. One of my friends got sick, and we had to take him to the hospital. They didn’t know what was wrong with him. He was scratching, and itching, and crying, and screaming, saying that his skin hurt. I volunteered to ride with the school principal and my friend to the emergency room. The doctor didn’t know what was wrong with my friend. The only medicine that he could give was Benadryl.
The facility was small, and dirty. It wasn’t connected to a hospital. The doctors wrote with pen and paper, not computers. They had no other physicians to consult if something went wrong, or if they didn’t know what to do (like what was happening with my friend). In the end, my friend was fine, and had had an allergic reaction to all the sunlight that he had been exposed to. But I never forgot the experience.
Six months ago, I began working in an emergency room here in the United States as a physician’s scribe. Basically, I follow doctors and help them with their charts and workflow. While working, I’ve seen hundreds of examples that show the powers of modern medicine. An ambulance will bring in a patient who has had a stroke, and the doctor will administer a clot-busting drug that nearly resolves their symptoms. People will come in with gunshot wounds and get life saving blood transfusions. I’ve seen a man talking to his wife 5 minutes after he was seizing in his bed, and his heart beat had stopped.
I compared this to Jamaica, and thought: What happens when patients like this are brought to the emergency department there? And Jamaica’s facilities are a mild example. There are still places in the world today where people die from a small cut on their foot that gets infected. There are warzones the medical personal is spread so thinly that they cannot give attention to every gunshot wound.
And, all of this is completely solvable with the right amount of capital. Organizations like Doctor’s Without Borders (MSF) allow people to donate to this cause: Each dollar they receive actually contributes to providing medical to people in need, whether it’s paying for a physician’s airplane ticket to a remote part of the world, buying scalpels, or latex gloves, or even simple soap that these hospitals can use to clean the patients. Each dollar actually counts, and actually helps to provide someone with better medical care.
While I’ve continued to work as a scribe, and see people get incredible health care at affordable prices in this country, I’ve felt hopeless. I know that there are people, just like me, who will die because they didn’t have access to something as simple as an antibiotic that I could have purchased for them, if I had the money to give.
This is my second problem: I would like to give money to this. I would like to help, but I don’t have the resources.

My solution:
In thinking about these two problems, I’ve noticed some factors.
I have a good product, but find that I’m having trouble convincing people to try it out. If it were free, I think that people would enjoy it. But as it is, people must give me money to be exposed to my novel. Why would they want to do that? What if it’s awful? When people buy a novel from an independent author, they are at a risk of losing money.
The second factor is this: people like to give. I think that it’s an innate instinct to want to donate to people in need.
My solution, in simple terms, is this: If people donate money to Doctor’s Without Borders, I will give them my ebook. If they don’t like it, then they have simply donated money. If they like my ebook, than they have found a great deal.
Here’s how it will work: For every ebook purchase a customer makes, I will donate my earnings to supporting Doctors Without Borders. Every month, I will post proof on my website of what my ebooks have earned, and then I will post a receipt after I make my donation. I will be as transparent as possible.
This is my vision of the outcome: If my ebooks are successful, this could generate a huge campaign for Doctor’s Without Borders, as well as expose people to the novels that I’ve worked so hard over. And, it gives people a unique way to donate. Each time a customer buys one of my novels on Amazon, they have made a donation that will help save lives. In addition to this, every time someone gives my ebooks a positive review, or tells someone else about my ebooks, they have also made a donation by increasing a good cause’s visibility. In this way, donations and support will have a synergistic effect: This model can actually be more effective than simple donations (just look at the kinds of contributions a company like TOMS makes).
I believe that people will recognize this as a valuable opportunity to receive a great work of fiction and to do a great thing.

William Dye to Chad Leito

Hello,

My name is Chad Leito. Welcome to my website!
            As you may be aware, I formerly published under the pen name ‘William Dye.’ I thought the name was catchy, and I saw it as desirable to keep my identity separate from my writing. But now, for reasons that I will list, I believe that it would be advantageous to use my real name, Chad Leito.
            Reason number 1: It is easier to market with my actual name. I find that if I tell people about my work, it is sometimes difficult to remember my pen name. This is one reason why I have chosen to drop it.
            Reason number 2: I like my real name.
            Reason number 3: I feel as though I haven’t been as proactive about marketing in the past as I would have liked. This has led me to the desire to start over. I would like to develop new habits in my publishing life, and see changing my name as a great opportunity to signal this.
            Reason number 4: Real names promote transparency. There will be two sub-points attached to this point. Sub-point 1: I personally enjoy feeling as though I know artists. Pen names are another barrier blocking this goal. Sub-point 2 (arguably the most important warrant I will give): I would like to start using 100% of my ebook earnings to support a charity. I will talk about reasons for this at another time, but for now, I will focus on why changing author name to my genuine name is beneficial.
            One of the heaviest predictors of success for any person or organization that is trying to give to charity is that they be transparent. My vision is that I will write a check (or echeck, or pay via a card of some kind) for my ebook earnings and give that to charity every month. In promoting transparency, I will post proof of my earnings and the receipt from the charity online in one-month intervals. I believe that people will view the process as more genuine if my actual name is on all of the documents. This will encourage people to spread the word, advocating a unique way to give.